Rashad brings over 15 years of experience as a strategic development executive and producer, dedicated to building the creative infrastructure essential for artists. His work merges revenue growth, stakeholder engagement, and economic justice—an approach rooted in early advocacy for equitable economic policy and community change.

Before ACA, Rashad led advancement for cultural institutions including Asia Society, The New Press, PlayCo, and The Drama League, building sustainable funding models and institutional partnerships.

A multidisciplinary creator and filmmaker, he co-founded the film collective Fine Print and founded the experimental agency Operation CTRL. His production credits include the award-winning documentary BEBA (NEON), La ENA, and the Broadway production of Slave Play.