Participant Profile

Ambrose Idemudia


Ambrose Idemudia is one of the founding members of the Westsyde Lifestyle collective in Lagos, Nigeria. Deeply anchored in Lagos street and urban culture and featured in major blogs and lifestyle magazines, Westsyde Lifestyle is producing performances and videos, collaborating with afrobeat artists including Olamide, Burna Boy, Davido, Yemi Alade, but also music stars such as Major Lazer and Beyoncé. Closely working with Qudus Onikeku, they were awarded in 2018 the first Prize of the Nigerian dance award. In 2020, dancer Love Divine, one the group’s pillars, suddenly died… But Westsyde are going on, as they say, they are ‘survivors’.